Sealed Air Reinvents Its Iconic BUBBLE WRAP® Brand Packaging Material Using Recycled Content
Known worldwide for its superior product protection,
The recycled content used to make the newest version of BUBBLE WRAP® brand packaging is sourced from post-industrial materials that would otherwise end up in landfills. Aligned with its sustainability pledge, Sealed Air’s future product developments will also incorporate post-consumer recycled content.
“We’re proud to now offer a reinvented BUBBLE WRAP® brand packaging product that can be recycled at store drop-off locations, fostering a circular economy, and delivering on our sustainability pledge to eliminate plastic waste,” said
The Same, But Different
Recycled-content BUBBLE WRAP® brand packaging material offers the same level of protection and air retention as the original invention yet enables a circular plastics economy, reduces carbon footprint by 30 percent, and serves as a resource-efficient packaging solution. Currently, consumers can purchase the material from
Both versions of BUBBLE WRAP® brand packaging, recycled-content and original, have been approved by the
Committed to Sustainability
BUBBLE WRAP® brand packaging made from recycled content is part of Sealed Air’s larger commitment to sustainability. Last year, the company announced a sustainability and plastics pledge to design and advance packaging solutions to be 100 percent recyclable by 2025.
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